For MSPs
Add AI to your stack without building it.
Your clients are asking what AI can do for their business. You keep the client relationship. Cognify Works provides MSP AI tools, white-label AI products, workflow automation, and AI delivery support behind the scenes.
The principle
Each side leads with what it does best.
MSPs bring trusted client relationships, infrastructure knowledge, and support discipline. Cognify Works brings white-label AI products, custom workflow automation, and AI service desk automation. The partnership works when both sides stay in their lane and share the upside fairly.
Partnership models
Three ways to partner
Choose the level that fits your business, from simple referrals to deep alliances.
Referral / Agent
Refer a client with an AI need. Cognify Works scopes and delivers the work, and your firm receives a referral fee when the deal closes.
White-label Reseller
Offer Cognify-powered AI products under your brand. You stay client-facing while we support the platform behind the scenes.
Co-development / Alliance
Work together on deeper integrations, shared go-to-market, or specialized AI products for a defined client base.
Partner products
Start with AI service desk intelligence
Many MSP partnerships begin with TicketBridge, our AI service desk automation platform for intake, triage, and runbook support.
Revenue model
A partner model that follows contribution.
The partner who brings the client relationship keeps the larger share. The partner providing product, hosting, delivery, or support is compensated for that role.
MSP-sourced opportunities
The MSP owns the client relationship and keeps the lead commercial role. Cognify Works supports product, hosting, and AI delivery.
Cognify-sourced opportunities
When Cognify brings the opportunity and the client needs managed IT or infrastructure support, we route that work to the partner.
Joint opportunities
For co-sold accounts, the commercial model is agreed up front based on who sources, delivers, supports, and hosts the solution.
Commercial terms are finalized in a partner agreement.
Reciprocity
Two-way referral
Cognify Works is not trying to replace the MSP. We send managed IT, infrastructure, and support work to trusted partners. Partners send AI workflow, automation, and product opportunities to us. The relationship should create value in both directions.
What we do not do
Our role is to power AI products and workflows that strengthen your offering, not compete with your core MSP services.
- We do not replace your client relationship.
- We do not take over your managed IT business.
- We do not force a one-size-fits-all partner model.
Get started
Let's talk partnership.
Bring one client workflow, service-desk problem, or AI opportunity. We will help decide whether a referral, reseller, or deeper partnership makes sense.
Book a partner call